InStyle Digital Wardrobe
Project Type
Academic Senior Project
Role
Product Owner, Project Management, UX Research, UX Design, Market Analyst, Content Strategist
Tools
Figma, Miro, Microsoft Excel
Deliverables
Market Analysis, Persona Development, Content Structure Design, UX Strategy, Final Strategy Presentation.
Project Overview
Instyle is an innovative digital application designed to revolutionize wardrobe management and personal styling, addressing the universal challenge of outfit selection through AI technology and a personalized experience.
Mission
Save time and ease the cognitive load by streamlining wardrobe organization and creating outfits to wear.
Objectives and Goals
Create a solution to build a digital wardrobe.
Allows users to be inspired by community user generated content.
Provide a customizable personal avatar which allows users to mix & match outfits.
Target Demographic Persona
Key Research Findings
Insights from 39 survey respondents and additional research findings.
Data sourced from the National Association of Professional Organizers study, OnePoll Survey and 10 Yetis Survey respectively.
72%
of respondents believed the proposed solution is relevant and worth solving in their life.
80%
It’s estimated that 80% of your clothes are only worn 20% of the time.
1 out of 9
people were reported being late for work because they couldn’t find part of their outfits to wear.
61%
of women polled, reported when having a hard time finding anything in their closet end up buying new clothes.
Competitor Analysis
Acloset
Key Features
Buy & Sell 2nd hand garment feature enables users to buy and sell second-hand clothing within the app.
Acloset uses advanced AI technology to provide tailored outfit recommendations.
Cladwell
Key Features
“Ask Cladwell” feature powered by ChatGPT for personalized style advice.
Ability to create multiple capsules for different occasions.
Indyx
Key Features
Paid Stylist feature can help create capsules, lookbooks or individual looks.
Style quiz & styling workshops to help users on their personal fashion journey.
Soon offering Resell feature.
InStyle Prototype
InStyle’s three features – organization, exploring, and curating – work together to enhance users’ personal style and confidence while revolutionizing the clothing experience.
Organize
The Organize feature enables users to make better decisions by gaining clarity on their clothing inventory.
Explore
The Explore feature allows users to be inspired by UGC from the InStyle fashion community.
Curate
Lastly, the Curate feature allows users to create and save outfits for upcoming events.
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