Project Overview The Green Campus Cooperative was founded by students and faculty members of York University. They were concerned about the limited supply of sustainable products on campus. They were also troubled by the lack of practical ways for students to get involved in changing that situation.
Mission
Leverage education about fair trade and sustainability into impactful business results.
Objectives and Goals
1. Boost customer trust by clearly showcasing GCC’s impact. 2. Enhance content regarding fair trade & sustainability. 3. Enrich the buying experience by emphasizing the added value of the products.
User Research Findings
We surveyed over 20 students who considered themselves conscious consumers and found the key observations below.
90%
of respondents believed knowing who produced a clothing item improved the perceived value of the item.
75%
willing to pay more for a clothing item if you knew the people who produced it were paid fairly.
80%
80% of respondents prefer learning about Fair Trade by way of multimedia and short text.
Price
Ranked most important out of Certified Ethical Stamp, Quality, Origin of Product and Look when purchasing clothing.